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From The Nerd Twins blog

Speaking of generation: the first time I came across the term “Lead Generation” as a landing page category, I took it to mean something like Generation X – which betrays both my age and my ignorance of all things marketing. I imagined, perhaps, that it referred to a generation that was in the lead, and avoided clicking on it because I didn’t feel I belonged. It was only after M spoke the term out loud the other night that my brain caught up: lead generation; generating leads. Ah. So much for my IQ score.


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